Your Marketing Strategy
Your marketing strategy looks at the promotion of your business, establishes who your client base is or potentially can be, and decides on a concrete, accessible message that communicates to potential and existing customers what your business is about and why they should choose your company rather than one of your competitors.
The marketing strategy is intimately linked to the more detailed marketing plan, which outlines exactly how you plan to implement the strategy within the short term using the various available media both online and offline.
Your marketing strategy should include, but not be limited to:
Áthas Communications can offer you a comprehensive, personalised and professional marketing strategy service. It's about asking the right questions, and setting the right course. For a no-obligation initial discussion, contact us today to chat about the possibilities for your business.
The marketing strategy is intimately linked to the more detailed marketing plan, which outlines exactly how you plan to implement the strategy within the short term using the various available media both online and offline.
Your marketing strategy should include, but not be limited to:
- What do you want to achieve with marketing your business to the outside world
- How do you want to generate business
- What marketing activities are you currently doing and what are they achieving
- Are the current marketing activities working, bringing in the returns you want
- What financial resources are available to you to fund your marketing
- What financial returns do you want on your marketing investment dollars
- What marketing strategies best suit your business: for example referrals, multi- approach marketing, direct marketing, CRM, etc
- Your current position in the market place: a description of your existing customers; your customers’ needs; why customers currently choose your business
Áthas Communications can offer you a comprehensive, personalised and professional marketing strategy service. It's about asking the right questions, and setting the right course. For a no-obligation initial discussion, contact us today to chat about the possibilities for your business.